Monday, 14 February 2011
Tuesday, 8 February 2011
NRS system and Newspaper target audiences
we have studied the acorn system for dividing up e population we are looking for a target audience however there are other profiling systems the most widely used system is the NRS of the A,B,C1,C2,D,E
the sun is the cheapest newspaper out of the 4 newspapers we have to study monday- friday 20p saturday 60p
the reason the newspaper is the cheaper is because it is targeted at poor people in the d,e category this is because they willing to spend loads amount of money on newspapers because they Don't have that much money to spend. the material in the newspaper , the content , and he reading age doesn't appeal to the higher end of the market. between 29th nov 10-02 jan they sold 2,030,968 copies of the sun which is really high because its cheap and easy to read
the sun is the cheapest newspaper out of the 4 newspapers we have to study monday- friday 20p saturday 60p
the reason the newspaper is the cheaper is because it is targeted at poor people in the d,e category this is because they willing to spend loads amount of money on newspapers because they Don't have that much money to spend. the material in the newspaper , the content , and he reading age doesn't appeal to the higher end of the market. between 29th nov 10-02 jan they sold 2,030,968 copies of the sun which is really high because its cheap and easy to read
Thursday, 3 February 2011
in order to create an advertising proposal .i need gather information about the company that makes the product where it wants t advertise . which it wants the advertising to achieve and how much it has to spend
the advertising budget for my campaign to advertise HAGF fishing gear and out purpose is to put new fishing gear on the market is £100,000
what do you want your adverts to achieve?- i am going to introduce a new range of fishing products to the market so people will come and buy my products
what type of advertising will suit your campaign?- tv and fishing magazines ill best suit y campaign because many men watch tv but some also read fishing magazines
describe the type of print advert you have in mind?- its not going to be classy or set in a city its going to be natural and light green colours and water colours
what is the target market?- my target market is fishermen the ages will range from 15-60
the advertising budget for my campaign to advertise HAGF fishing gear and out purpose is to put new fishing gear on the market is £100,000
what do you want your adverts to achieve?- i am going to introduce a new range of fishing products to the market so people will come and buy my products
what type of advertising will suit your campaign?- tv and fishing magazines ill best suit y campaign because many men watch tv but some also read fishing magazines
describe the type of print advert you have in mind?- its not going to be classy or set in a city its going to be natural and light green colours and water colours
what is the target market?- my target market is fishermen the ages will range from 15-60
Wednesday, 2 February 2011
Tuesday, 1 February 2011
my advert description
my advert is called the HAFG which stands for Harry's Andy's fishing gear which is going to sell different kinds of fishing including chairs alarms and rods and bait and tell you where all the best lakes to go are
acorn
i have found out that there a five categories in the acorn classification which are hard pressed wealthy achievers moderate means and comfortably off and we can divide up the market and put products out to them in there price range
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