fishing mood board number 2

dark colors like green and black have been used they have used big bold writing so it stands out from the rest there is no on one in he ads and they have used green and black so it camoflages in whith the surrodings

1. how many stories are covered in both papers ? women f1 crash gary moore guitarist

2. who advertises in each paper ? the sun- loans cash for gold the guardian- vision express banks cars phones credit cards oxfam help the homeless

3 . what is the centerfold for each paper - the sun pop stars cars the guardian- clowns in church

4. referring to your work on ABC1 demographics what kind of people read each of these papers the people that read the sun are c2 de and the people that read the guardian are in the a b and c1 categories

5. how do the answers in task 1 show that there are two different target audiences for these two papers - my answers show that in task one poor people buy the sun and rich people buy the guardian

6. using The two articles about the death of nikitta Grenada count the number of pictures used in each article
the sun used 3 pictures the guardian used 1

7. find three words containg more than three syllables from each article compare how difficult these words are to understand in each paper - the sun talks about her like a teenager buy the guardian talks about her like a adult in the guardian

8. which article requires a higher reading age to understand it
the guardian requires a higher reading age because it an adult newspaper and use stronger words that teenagers may not know what they mean
9. what demographic group did nikitta come from
the sun manipulates her to make her look like a sun reader and the guardian make her look like a guardian reader

my 2nd block design

my 1st block design

NRS system and Newspaper target audiences

we have studied the acorn system for dividing up e population we are looking for a target audience however there are other profiling systems the most widely used system is the NRS of the A,B,C1,C2,D,E

the sun is the cheapest newspaper out of the 4 newspapers we have to study monday- friday 20p saturday 60p
the reason the newspaper is the cheaper is because it is targeted at poor people in the d,e category this is because they willing to spend loads amount of money on newspapers because they Don't have that much money to spend. the material in the newspaper , the content , and he reading age doesn't appeal to the higher end of the market. between 29th nov 10-02 jan they sold 2,030,968 copies of the sun which is really high because its cheap and easy to read

in order to create an advertising proposal .i need gather information about the company that makes the product where it wants t advertise . which it wants the advertising to achieve and how much it has to spend
the advertising budget for my campaign to advertise HAGF fishing gear and out purpose is to put new fishing gear on the market is £100,000


what do you want your adverts to achieve?- i am going to introduce a new range of fishing products to the market so people will come and buy my products

what type of advertising will suit your campaign?- tv and fishing magazines ill best suit y campaign because many men watch tv but some also read fishing magazines

describe the type of print advert you have in mind?- its not going to be classy or set in a city its going to be natural and light green colours and water colours

what is the target market?- my target market is fishermen the ages will range from 15-60

Advert, magazine and acorn area match

my advert description

my advert is called the HAFG which stands for Harry's Andy's fishing gear which is going to sell different kinds of fishing including chairs alarms and rods and bait and tell you where all the best lakes to go are

acorn

i have found out that there a five categories in the acorn classification which are hard pressed wealthy achievers moderate means and comfortably off and we can divide up the market and put products out to them in there price range